Brand guidelines
The Roose identity
Luxury practised with clinical restraint. Deep emerald for trust and calm, warm ivory for light and cleanliness, antique gold reserved for the moments that matter. This page reads the live theme — change it in Brand Studio and every surface (web, portal, mobile, email, PDF) follows.
Logo & wordmark
- • The gold ring is always the primary (gold) token — never recoloured.
- • Minimum clear space: the height of the ring on all sides.
- • On photography, use the mark on a deep emerald scrim.
- • Never stretch, add shadows, or place the mark on busy backgrounds.
Core palette
Deep Emerald
#0E3A2C
Navigation, hero, brand surfaces
Emerald Deep
#092A20
Depth on brand surfaces, footers
Warm Ivory
#FAF8F2
Application background
Surface White
#FFFFFF
Cards and content
Antique Gold
#B08D3B
Primary actions, brand moments — use sparingly
Ink
#1D2A24
Body text
Sage Muted
#5F6E66
Secondary text
Hairline
#E6E1D3
Borders and dividers
Success Sage
#3E7C59
Confirmations
Warning Amber
#B97E2C
Attention states
Clinical Red
#A43B33
Destructive actions, medical alerts
Info Blue
#33617D
Informational
Module accents
Each admin module carries a quiet pastel accent for wayfinding — solid for icons and text, soft for chips and backgrounds. Never use module accents for actions.
Appointments
Clients
CRM & Marketing
Documents & Forms
Inventory
Payments & Revenue
Reports
Settings
Staff
Treatments
Appointment status
Typography
Buttons & components
- • Gold means "the one action that moves things forward" — one per view.
- • Gold is always flat: no gradients, no gloss, no drop shadows.
- • Radius 0.625rem across all surfaces, web and mobile.
- • Medical alerts always use Clinical Red on a soft red field.